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Why Would Solarus Tell You to Stream TV?

If you’ve seen any of our ads encouraging you to stream TV, you may be wondering why a company that sells cable TV would be telling you to cut the cord. Wouldn’t we want you to buy cable?

Not necessarily. With the major streaming services now offering all four local channels, we feel our customers have a viable alternative to expensive, bulky cable TV packages. When paired with a reliable, high-speed Internet connection, streaming has the potential to be a more convenient and affordable way to get your television programming. So, we’re pulling back the curtain to share the five main reasons why Solarus is encouraging customers to switch from cable to streaming TV!


#1: Cable Costs Us Both a Lot of Money

Since you pay us for TV service, it might seem like we’re the ones who keep raising your cable rates. But, when it comes to your TV service and the price you pay, we’re actually just the middleman. In order for us to provide TV service, we have to pay the big networks for the right to broadcast cable programming to our customers. Unfortunately, the network giants know we’re dependent on them and continue to use their influence to drive cable rates higher and higher.

In fact, what we charge you is pretty close to what we’re charged ourselves. When you write us a check for the amount on your bill, we have to turn around and pay the big networks 80 to 85 percent of that bill.

The remaining 15 to 20 percent of your bill goes back into installation services and support. When you factor in what we pay our employees to install your cable box, the cost of those boxes, and maintaining the network to provide connectivity, we barely break even.

At the end of the day, the only people winning in the cable TV business are the big networks.

#2: We Want to Do What’s Best for You

Solarus is a local company, owned by local shareholders. Our success is dependent on customer satisfaction, and that’s why we’re committed to providing our community with the highest quality of service at a fair rate. We don’t want to corner you into pricey bundles with services you don’t use or a bunch of TV channels you don’t even watch, but we do want to help you get the most from our service.

Now that using our Internet service can be a viable option to get your television programming at a more affordable rate, we want to be sure you know about it! We’d rather continue to invest in our state-of-the-art Internet network and provide you more value, flexibility, and freedom than spend loads of money to provide cable TV service you’ll end up resenting.

#3: The Future is Digital

With the Internet in everyone’s pocket, we’ve become accustomed to accessing information wherever and whenever we want. The TV you pay for shouldn’t be any different. When you stream TV, you can access your programming from anywhere in the world on any Internet connected device. Conveniences aside, streaming services have cool features like recommending shows that are similar to others that you watch or even notifying you when a new episode or season is available. When was the last time your cable subscription did anything like that for you?

#4: We Can Do It Without Penalizing You for Quitting Cable

At Solarus, we won’t penalize you for cutting the cord. While other companies may promote bundled services or only offer promotional rates for their package deals, we want everyone to feel like they’re getting a good deal!

We know technology can be intimidating for some people, so we’re completely willing to help you cut the cord. We’ll work with you to understand your family’s needs and help you find the streaming solution that’s right for you. And, while other cable companies will charge you for a full month of service after cancelling cable, we’ll prorate your last cable bill so that you’re only charged for the time you used the service. Given that you pay for cable in advance, your last bill will likely even show a credit!

#5: Ultimately, It’s a Win-Win

Until fairly recently, a bulky cable subscription was really the only option central Wisconsinites had to get TV. Now that customers have the option to get their programming over the Internet, we know we can deliver on our promise to provide a quality experience at a reasonable rate. Consider the added flexibility, convenience, and accrued monthly savings and it’s a win-win situation.

Ready, Set, Stream!

Now that you know it’s not a trick, we hope you’ll at least consider streaming TV! Contact us for more information!